Adam Hanft

Who is Adam Hanft?

Adam Hanft is a brand strategist who also writes and speaks on business and cultural trends for a variety of print, television and online media. His blog SpinSeason.com, which analyzes politics in a cultural context, is a partner blog of Salon.com. A Phi Beta Kappa graduate of New York University's College of Arts and Sciences, Hanft serves on the Board of Directors of Scotts Miracle-Gro, the world's largest marketer of branded consumer lawn and garden products. He is also a strategic adviser to Conduit, Israel’s largest Internet company, LaunchBox digital, an early stage venture capital firm; to Luminoso, a text analytics firm that was incubated in the MIT Media Lab; and to Keas, a provider of wellness solutions using game mechanics.

Obama for America cited Hanft as an early “tech leader” who endorsed Obama in his 2008 run for office. He went on to be an unpaid digital adviser to the campaign. Hanft also advised the FCC on its “Future of Media” initiative.