Edna Woolman Chase

Author

1877 – 1957

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Who was Edna Woolman Chase?

Edna Woolman Chase was editor in chief of Vogue magazine from 1914-1952.

Her first position at Vogue was working in the mail room. She eventually came to the attention of Mr. Turner, the editor at the time, who was responsible for her ascent up the corporate ladder and made her a consultant regarding the direction of the magazine, eventually giving Edna control over the magazine's layout.

During this time, Turner died and the magazine was in danger of closing. Chase went on the road to persuade people to keep reading the magazine. Shortly after Turner's death, Condé Nast took over Vogue in 1909, and after evaluationg Edna Chase's contributions to Vogue, he continued his predecessor's sponsorship of her continued prominence in the Vogue's magazine employment hierarchy. Edna became managing editor in 1911 which gave her complete control. By 1914, she was named editor in chief.

One major contribution to fashion Chase made the same year she was named editor in chief was putting on the first fashion show. As a result of World War I, clothing makers closed their rooms in Paris. Since most of the clothes featured in Vogue were from Paris, Edna Chase took matters into her own hands and called dressmakers in New York and had them make clothing to be featured in a show. This prompted other manufacturers to start making clothes in the United States and selling them at moderate prices.

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Born
1877
Asbury Park
Spouses
Children
Nationality
  • United States of America
Lived in
  • Asbury Park
Died
1957

Submitted
on July 23, 2013

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