Leo Burnett
Copywriter, Organization founder
1891 – 1971
Who was Leo Burnett?
Leo Burnett was an advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century including Tony the Tiger, Charlie the Tuna, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies," Allstate's "Good Hands," and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
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- Born
- Oct 21, 1891
St. Johns - Children
- Nationality
- United States of America
- Profession
- Education
- University of Michigan
- Died
- Jun 7, 1971
Lake Zurich, Illinois
Submitted
on July 23, 2013
Citation
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"Leo Burnett." Biographies.net. STANDS4 LLC, 2024. Web. 19 Apr. 2024. <https://www.biographies.net/people/en/leo_burnett>.
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