Robin Harper

Who is Robin Harper?

In her initial years at Linden Lab, Robin led the emergence of the

Second Life brand, including naming, positioning and the other

marketing efforts supporting introduction of this life-changing

technology. In the past few years, she shifted focus to the interface

between the Second Life Residents and Linden Lab, facilitating

communication at all levels and establishing policies, operations and

support mechanisms to address issues ranging from social mores to

technical support; all with the aim of ensuring inspired content

creation is not compromised by the inevitable hurdles encountered when

breaking new ground. In the last year, Robin has resumed leadership of

Marketing while continuing to implement new programs geared to ensuring

the booming, worldwide Second Life population's voice is heard and life

is good, or at least gets better and better.

Prior to joining Linden Lab in 2002, Harper was the Vice President

of Marketing at Maxis, a division of Electronic Arts (EA). At Maxis she

played a prominent role in their emergence as the leader in PC

simulation games and was a core member of the senior executive team

that guided the company through their IPO and subsequent sale to

Electronic Arts. Also while at Maxis, she established SimCity as one of

the most recognized brand names in entertainment software, and was

named one of the marketing 100 by Advertising Age/Newsweek. In addition

to Maxis and Linden Lab, Harper has held senior marketing positions at

Ninth House Network (corporate learning and online education), at Mondo

Media (online entertainment) and in advertising, leading media and

later account management services for clients ranging from Clorox to

Nintendo. She holds an MBA in marketing from the University of Chicago.