Zakary Tormala

Professor, Academic

7

Who is Zakary Tormala?

Professor Zakary Tormala’s research interests fall within the domains of attitudes and persuasion. His primary areas of emphasis include attitude formation, maintenance, and change; persuasion and social influence; and attitude strength and structure. Much of his work takes a metacognitive approach in these areas, exploring the role of people’s thoughts about and perceptions of their own thoughts and attitudes in social and consumer contexts. For instance, some of his recent research seeks to better understand the feeling of attitude certainty, its origins, and its numerous implications for evaluative decision making and attitude-relevant behavior.

Professor Tormala received a BA in Psychology from Arizona State University in the fall of 1996 and went on to earn his PhD in Social Psychology from Ohio State University in 2003. From 2003-2007, Professor Tormala served as Assistant Professor of Social Psychology at Indiana University, joining the Stanford GSB in the summer of 2007 as Associate Professor of Marketing. At Stanford, he teaches courses on Consumer Behavior and Persuasion.

Professor Tormala has published numerous articles in leading psychology and marketing journals, including Journal of Personality and Social Psychology, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, and Psychological Science. For his contribution to scholarly research in marketing and consumer behavior, he received the Society for Consumer Psychology's Early Career Award for Distinguished Scientific Contribution in 2008, was named to the Marketing Science Institute's list of Young Scholars in 2009, and is the GSB's Joseph and Laurie Lacob Faculty Scholar for 2009-2010.

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Profession
Education
  • Bachelor of Arts, Arizona State University
    Psychology
    ( - 1996)
  • M.A., Ohio State University
    Psychology
    ( - 1999)
  • Doctorate, Ohio State University
    Psychology
    ( - 2003)
Employment
  • Stanford Graduate School of Business
  • Associate Professor, Stanford University
    (2007 - )
  • Assistant Professor, Indiana University
    (2003 - 2007)

Submitted
on July 23, 2013

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