JoAnne Lorenzana

Who is JoAnne Lorenzana?

JoAnne or Joanne Geraldine O. Lorenzana is a Filipina recording and performing artist, songwriter and former model, best known as an exponent of Original Pilipino Music in the mid-1980s to the 1990s. She is a graduate of the University of the Philippines.

Lorenzana was discovered by Filipino composer-singer-manager Nonong 'Dero' Pedero in 1984 and soon took the young singer under his management, employing her talent for commercial jingles. Prior to Lorenzana's formal foray into local Philippine entertainment, she front-acted for international acts held locally, such as Gloria Estefan and the Miami Sound Machine, Menudo and the British jazz ensemble, Shakatak. The following year, she was launched in a show billed as: JoAnne: Her First Time to announce the entry of the pop artist into the music industry.

Lorenzana joined Pepsi's New Generation Artists that featured 12 popular, new, up-and-coming singers. She also was contracted as a signature model of CINDERELLA's Seventeen For Gals alongside 17 young models. In the succeeding years, as a singer-model, Lorenzana was contracted to promote a variety of products from jeans like Levi's, hair care products, appliance lines, and various new fashion signature brands.