Who is Mi-Ki Choong?
Mi-Ki Choong Born in Malaysia, Mi-Ki is the granddaughter of the late Choong Ah Choy, the “Lorry King” who founded Choong Keow Lorries in the 1920s and was one of the country’s renowned pioneers in the lorry transportation industry.
Mi-Ki gained entry into university at age 16. She started working at 19 and by the age of 21, she was selected to represent Malaysia at the Asia’s New Generation – Young Go Getter of the 90s, organized by Asiaweek and appeared in the publication’s lead article. She is not only involved in the family business but has also established other group of companies with her key partners.
She is active in the property development arena through her involvement in the Nusmetro Property Group. Nusmetro has developed quality properties ranging from commercial to residential units. Examples of some of its successful projects include Casa Prima, Sutera Avenue, Taman Sutera Prima, Taman Sutera, Mutiara Heights, Mutiara Idaman and Metro Avenue.
Besides being a property developer, she is also a TV personality on TV show, LifeInStyle. Mi-Ki created, co-produced and hosted the show. In 2006, LifeInStyle is one of the first local television programme to use a magazine format to present a show by incorporating an international feel by featuring international celebrities fused with local celebrities and local content. The list includes super model Cindy Crawford, Fann Wong, Christy Chung, Anggun, Felipe Massa, with excerpts from Chow Yuen Fatt, Michelle Yeoh and Leon Lai and many more. The international feel was further supported by more than 12 international and world-class brand names that act as sponsors for the show which includes Mont Blanc, Audermars Piguet, Omega, Carolina Herrera Fragrance, Marc Jacobs Fragrance, Calvin Klein Fragrance, Vera Wang Fragrance, Paul Smith Fragrance, Burberry Fragance, True Fitness, The Regent Kuala Lumpur, BCBG Max Azria and Maybankard Platinum.