Abby Jimenez

Who is Abby Jimenez?

Abby Jimenez is a former chairman of Publicis JimenezBasic, an advertising agency in the Philippines. Jimenez and her husband Monet Jimenez were featured on the cover of Adobo Magazine in February 2009. Her firm Publicis JimenezBasic with 120 employees manages advertising accounts for Philippine brands such as Decolgen, Jollibee, Skyflakes, and Lucky Me, and for clients such as Unilab, Greenwich Pizza, and Manila Bulletin. In 2011 her husband Ramon Jimenez, Jr. was chosen to be the tourism secretary for the Philippines. Her firm has done public advocacy campaigns including one to encourage Philippine families to eat meals together. Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants. She has been a judge for advertising awards including the Tambuli Awards sponosored by the University of Asia and the Pacific. She has been a speaker at industry conferences. She is the mother of Philippine fashion designer Sassa Jimenez. In 2007, her agency was named Agency of the Year.