Bill Jennings

Who is Bill Jennings?

As Chief Revenue Officer, Bill Jennings brings more than 20 years of media sales management experience to Vitrue. He has built interactive sales teams for major media companies and start ups and has become a leading advocate for new media technologies that enable brands to connect with their customers.

Prior to joining Vitrue, Jennings was Chief Revenue Officer for the InStream Ad Network, a division of Lightningcast, which became the leading broadband video network before being sold to AOL in May, 2006. Under his leadership, the InStream Network grew to over 200 million streams per month across 150 high quality sites, and attracted top tier advertisers.

Jennings has also served as Vice President of New Media Business Development at the AE Television Networks, where he managed all interactive revenue for AE, Biography and The History Channel. In this role, he worked with leading marketers like Proctor Gamble, Ford, General Motors, Hyundai and Xerox on their internet, VOD, broadband and mobile advertising goals

Before joining the AE Networks, Jennings managed the Eastern Region for Flycast, a direct response internet ad network which went public in 1999 and was eventually sold to CMGI for $1 billion. Earlier in his career, he managed online ad sales for the media giant News Corp's interactive properties, including FoxNews.com, FoxSports.com and TVGuide.com, and was the publisher of Multichannel News International, a Reed Elsevier Publication for Cable TV executives.

Jennings began his career as a Product Manager with The Gillette Company and Polaroid Corporation. He holds an MBA from Northeastern University and a BA from Ohio Wesleyan University.