Bill Norman

Who is Bill Norman?

William "Bill" Norman was an English football manager.

Between 1918 and 1923, he was in charge of Blackpool, who became one of a growing number of clubs to appoint a full-time manager. Before that point, the team selection had been the responsibility of a committee comprising directors, the captain, and vice-captain. In his four seasons in charge at Bloomfield Road he led the Seasiders to challenge seriously for promotion on three occasions.

Previously, Norman had been a trainer of the Barnsley side that won the FA Cup in 1912, and he held a similar post at Huddersfield Town before moving to Lancashire in 1918. His waxed moustache and impeccable appearance meant he was an imposing figure. He expected his players to dress in a similar fashion.

Upon taking up his position at the seaside, Norman immediately implemented spartan training routines, assisted by his son-in-law, Allan Ure, who was also the club's trainer. This disciplined regime led to his nickname of "Sergeant-major".

After World War One, the job of rebuilding the team was always going to be a difficult one. He could rely on a number of established players, but he was also prepared to move into the transfer market as necessary, which he did frequently. His most successful signing was one Harry Bedford in March 1921.