Harikesh S. Nair

Who is Harikesh S. Nair?

Harikesh Nair's research interests are broadly in applying economic theory and econometric tools to solving important problems of interest to firms in the domain of marketing. His recent research is in the area of dynamic decision contexts, network effects, diffusion of technologies, and empirical industrial organization, especially as applied to the marketing of high-technology and entertainment goods.

Harikesh Nair is an Associate Professor of Marketing at Stanford GSB. He received his PhD in marketing from the Graduate School of Business at the University of Chicago. Prior to that, he received his MS in Transportation Engineering from the University of Texas at Austin, and his B.Tech in Engineering from the Indian Institute of Technology (IIT) at Madras, India. He teaches the core Data and Decisions class and an elective on Pricing Strategy and Analysis in the Stanford MBA program, and a class on empirical analysis of dynamic decision contexts in the GSB PhD program.

Prof. Nair's research has been published in leading marketing journals such as "Journal of Marketing Research", "Marketing Science" and "Quantitative Marketing and Economics", and written up in popular-press outlets like "The Economist", "Financial Times" and "US News". His recent research includes studies on the design of incentive contracts in salesforce compensation, intertemporal pricing of durable goods, the dynamic effects of tying, analysis of network effects in technology markets, and measuring the implications of social interactions on marketing resource allocation.

His research has won the 2008 Dick Wittink Award from the Quantitative Marketing & Economics Journal, the 2006 John A. Howard Award from the American Marketing Association Foundation, and the 2000 Milton Pikarsky Memorial Award from the U.S. Council for University Transportation Centers. He is currently the Louise and Claude Rosenberg Faculty Scholar at Stanford GSB.