J. B. Bernstein

Who is J. B. Bernstein?

J.B. Bernstein is the CEO of Access Group, an athlete management firm and Chief Marketing Officer of Seven Figures Management, a sports marketing and athlete representation firm.

Bernstein created the The Million Dollar Arm contest in India, which yielded the first two Indian men to ever sign pro sports contracts in the US.

Bernstein received his bachelor's degree in political economics in 1986 from the University of Massachusetts Amherst, obtaining his MBA at The London School of Economics. Bernstein started his career in brand management at P&G.

Bernstein started working in the sports industry during the formation of The Upper Deck Company and as Director of Development for their memorabilia division Upper Deck Authenticated. He developed over 250 products and is widely known for his work on Wayne Gretzky's 802nd goal program and Dan Marino's all-time TD record.

Bernstein's services were retained by the MLS from 1995–97, where he acted as their head of licensing and created the league's entire merchandise program. He secured over 50 national partners and reached $50 million in MLS-licensed sales in just its second season.