Markus Giesler

Person

1976 –

6

Who is Markus Giesler?

Markus Giesler is a Canadian economist and marketing professor, specializing in the study of markets as social systems. He teaches at the Schulich School of Business. His research examines how ideas and things such as products, services, experiences, technologies, brands, and intellectual property acquire value over time, technology consumption, moral consumption, and the role of multiple stakeholders in the market creation process. Before doing his PhD in marketing, Giesler spent ten years operating his own record label and recording business in Germany. In 2014, he was named “one of the most outstanding business school professors under 40 in the world.”

Markus Giesler was born in Iserlohn, and studied economics, management, and marketing at Witten/Herdecke University. He emmigrated to Canada in 2004.

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Born
Jul 20, 1976
Iserlohn
Nationality
  • Canada
  • Germany
Education
  • Witten/Herdecke University

Submitted
on July 23, 2013

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