Aaron Archer

Who is Aaron Archer?

Aaron C. Archer is a toy designer for the Hasbro toy company from 1995 onwards. Archer has worked on toy lines including Batman, Star Wars, and Alien Resurrection, amongst others. Archer's earliest Transformers work were designs for the later Beast Wars toys, including Transmetal 2 Megatron, Dinobot, and Cheetor. Currently Archer is the design director on the Transformers brand, a role that essentially makes him the highest-ranking Transformers staffer on the Hasbro side of the business.

Archer manages a design team that is responsible for concept design, both for larger storyline concepts and for the look of individual characters. While Takara's engineers are responsible for converting Hasbro designs into three-dimensional action figure form. Takara/Tomy also has say in design choices.

Archer is also well known in the Transformers fandom for his brief stint posting on the TFW2005 boards under the assumed name "Orson". Archer responded to fan questions in an unusually cryptic style, answering either-or type questions with a straightforward "NO" and only answering specific parts of multi-part questions. The "Orson's World" message board was eventually shut down by Hasbro and issued a statement that they wanted to treat all fansites fairly.