Aladin Harfan

Who is Aladin Harfan?

Aladin Harfan is a Bulgarian businessman of Arab descent, who was born in the capital of Syria, Damascus.

Aladin Harfan first visited Bulgaria in 1991. He has been a Bulgarian citizen since 2004.

In 1992, he began his involvement in the trade with electronic appliances. At the same time, he established and managed his own chain of stores throughout the country. It was first called "Technolux", and later "Technocentre E-Elite". In 2000 he registered Bulgaria's first brand of electronic appliances, Elite. It is targeted at the average Bulgarian family. Elite-branded electronic appliances are currently distributed in many chains of stores in the country, as well as in Serbia, Romania and Ukraine.

Since 1999, Aladin's company Aladin Ltd. has been operating as an investment firm. Over the last few years it has focused on real estate and construction, mainly of commercial and storage facilities. The company's biggest project is Mall Pleven. The entrepreneur was awarded First Class Investment Certificate by Bulgaria's investments promotion body, InvestBulgaria Agency, for his investment in the commercial centre.

Aladin Harfan also owns medical and dental centre Medstom, Argoplasment i targovia – Pleven, and a chain of fast food restaurants. He has stakes in construction firm Aladin Building and transport firm A&G Trans.