Anita Elberse
Professor, Person
Who is Anita Elberse?
Anita Elberse Professor of Business Administration at Harvard Business School. She is a leading expert on marketing strategies for firms in the media and entertainment sector. She has published her research in top academic and practitioner journals in the fields of marketing, economics, and management. According to the Wall Street Journal, "[Elberse] takes the same statistically rigorous approach to entertainment and cultural industries that sabermetricians do to baseball."
She teaches a popular second-year MBA course at Harvard on the “creative industries,” covering the businesses of media, entertainment, and sports. Her work was featured in Variety, which heralded her “series of fresh, entertainment-focused cases for future execs and management students.” The series includes studies on soccer club Boca Juniors, top athletes LeBron James and Maria Sharapova, Lady Gaga, comic-book giant Marvel Enterprises, premium online content platform Hulu, film studio MGM, the Metropolitan Opera, indie label Octone Records, the NFL, and MLB. Elberse was named one of the 40 best business school professors under the age of 40. She won the HBS Faculty Teaching Award in 2011.
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"Anita Elberse." Biographies.net. STANDS4 LLC, 2024. Web. 28 Mar. 2024. <https://www.biographies.net/people/en/anita_elberse>.
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