Earl Greenburg

Who was Earl Greenburg?

Earl Greenburg was the former head of NBC Daytime.

Born in Philadelphia he then moved to Los Angeles in 1977, where he was working as VP of the compliance and practices department at NBC when Brandon Tartikoff picked him as VP for daytime programming in 1981. He then worked as an independent TV producer for programs including The Regis Philbin Show, World's Wildest Police Videos and World's Scariest Police Chases. After he left he served as president of Home Shopping Network in Florida and later founded Transactional Marketing Partners. For his work with HSN, he became known as "The Prince of Infomercials".

On February 1, 2008, he died from melanoma. He was survived by his life partner David Peet, his son Ari, daughters Meredith and Kathryn, four grandchildren and two brothers.

In 2007, a Golden Palm Star on the Palm Springs, California, Walk of Stars was dedicated to Greenburg and David Peet.