Florence Casler

Who was Florence Casler?

Florence Casler was a pioneering female real estate developer, contractor, and partner in the firm Lloyd & Casler, Inc.

A native of Canada, Casler married a plumber who opened a plumbing business in Buffalo, New York. Her husband left her behind with two daughters to make his fortune in gold mining. He returned eight years later with only $700, but during those years, Casler had obtained her license as a plumber expert and built a business employing twelve men. In 1912, after her husband died, Casler moved with her daughters to Los Angeles, where she went into business as a builder and developer. In 1931, she recalled, "I put up flat buildings right after the war when no one was risking building anything. I have sixty of them now. Then I had the idea of developing Maple Avenue. My Class A buildings are on Maple -- one for garment manufacturers, one for printing, one for furniture, and they are all full."

Though she joined the real estate development company, Lloyd and Casler, Inc., in 1923, she later went out on her own, preferring to make all decisions herself without partners. Among the buildings she developed is the Textile Center Building, which is listed on the National Register of Historic Places. Upon the opening of the Textile Center Building in 1926, the Los Angeles Times noted that the building was "the outgrowth of an idea born of one of the builders -- Mrs. Frances C. Casler -- who, though only a resident of Los Angeles for ten years, is responsible for the construction of over $7,000,000 worth of property ..." Casler maintained her office at the Textile Center Building during the height of her career.