George Davies

Who is George Davies?

George Davies, Lancashire, is an English fashion designer and retailer.

Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer.

In 2009, Davies launched his 4th brand which saw 26 stores opening in selected towns and cities in the UK along with an e-commerce retailing.

Dubbed as a "serial brand creator", the "King of the High Street" and "the leading fashion visionary" he was awarded the Drapers Record Life Time Achievement award in 2003 and the "Designer of the Decade" by Prima in 2004. It has recently been estimated by the Financial Times that Davies has been responsible for the sale of over £54 billion worth of clothing since his time at Next.

Davies is also considered to be an outspoken personality, particularly when voicing his opinions regarding the UK's retail sector.