Who is George Yip?
George Yip is a research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai. He is also a Visiting Professor at Imperial College Business School. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. His latest book is Managing Global Customers: An Integrated Approach, with Audrey Bink, Oxford University Press, September 2007. His next book is Strategic Transformation: Changing While Winning,with Manuel Hensmans and Gerry Johnson, Palgrave Macmillan, January 2013. He serves on the editorial advisory board of MIT Sloan Management Review and other journals.
He grew up in Hong Kong, Burma, and England and was educated at Dover College, and Magdalene College, Cambridge University in UK. An MBA from Harvard Business School, Yip is also a ‘Doctor of Business Administration’ in Business Policy from Harvard Business School where he was supervised by Prof. Michael E. Porter.