Gusainji
Deity
1516 –
Who is Gusainji?
Gusainji was the younger son of Vallabhacharya. His real name was Vitthalnath. He was born in 1516 at Charnat near Varanasi. Gusainji as Vithalnathji is mentioned in Hindu scriptures as follows: In Agni Purana, in a chapter titled "Bhavishiyotar", God himself professed that: "In future I will come as son of Shree Vallabh and I will be known as Shree Vithal."
Gusainji led the sect Pushtimarg, the sect founded by his father after the latter's death. Based on the order of Shrinathji, Gusainji included variation of Bhog, Raag and Shringaar into the seva of Shrinathji He was also the head of pustimargiya sanghatan i.e.the hed of the temple trust.
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