J. Scott Armstrong

Professor, Academic

1937 –

86

Who is J. Scott Armstrong?

J. Scott Armstrong is an author, forecasting and marketing expert, and a professor of Marketing at the Wharton School of the University of Pennsylvania.

In 2007, Armstrong made headlines by challenging Al Gore to a $10,000 bet on yearly temperatures, which he refers to as "The Global Warming Challenge". He has also testified before Congress on flaws in forecasts of polar bear populations.

Armstrong is the co-founder of the site advertisingprinciples.com, which in 2004, won the MERLOT award for best business education site.

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Born
Mar 26, 1937
United States of America
Nationality
  • United States of America
Profession
Education
  • Massachusetts Institute of Technology
  • Lehigh University
  • Carnegie Mellon University
  • MIT Sloan School of Management
Employment
  • University of Pennsylvania
Lived in
  • United States of America

Submitted
on July 23, 2013

Citation

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