James Fuller

Male, Deceased Person

– 1988

1

Who was James Fuller?

James R. Fuller was an American automobile executive who worked for various foreign and domestic car companies before joining Volkswagen.

Fuller was born in Boston, and grew to love cars as a boy, regularly reading Sportscar Graphic magazine in his teens. In 1962, while still in college, Fuller joined a cooperative training program sponsored by the Ford Motor Company. He went on to work Ford, where he conducted the launches of the Torino, Mustang II, and Granada models made by Ford's namesake brand. He later worked at Renault and American Motors.

Fuller eventually joined Volkswagen of America, where he ran the Porsche-Audi division, and he was able to get its sales up 17 percent in 1981. He was appointed to run the VW brand in May 1982 with the task of duplicating his success at Porsche-Audi. Fuller was credited with helping to restore Volkswagen's image as an inexpensive European car with the uncompromising performance and handling typical of German car makes. At the time Fuller became the leader of the Volkswagen sales division, the Volkswagen Rabbit had been built at the company's Westmoreland Assembly Plant for four years, and attempts to make it drive and handle more like an American car had compromised VW's reputation.

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Died
1988

Submitted
on July 23, 2013

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"James Fuller." Biographies.net. STANDS4 LLC, 2024. Web. 29 Mar. 2024. <https://www.biographies.net/people/en/james_fuller>.

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