Josh Taft

Who is Josh Taft?

Josh Taft is an American music video director. He has directed music videos for Stone Temple Pilots, Nas, A Tribe Called Quest, Cypress Hill, Mother Love Bone, and Pearl Jam, among others.

After graduating from NYU Film School in 1989, Taft returned to his hometown of Seattle, Washington where he began shooting grassroots videos for his musician friends, including members of Mother Love Bone and Soundgarden.

After forming his own company, Cowboy Films, Taft followed with videos for other alternative acts such as Stone Temple Pilots and Alice in Chains. He received several MTV Video Music Awards and Billboard Awards for his work.

Taft then made the move to commercial directing with spots for clients such as Adidas, Reebok, Nike, Energizer, Sprite and Nissan Xterra. In 2003, he won a Lion Award at the Cannes Festival for his Nike “Stickman Basketball" advertisement and later received a second award for his Coca-Cola “Round The Fire” advertisements. He was a "Gold" Clio Award winner in 2004 for his Nike "Frisbee," "Hoops," and "Football" spots.