Lynton Crosby

Who is Lynton Crosby?

Lynton Crosby AO is an Australian political strategist who has been described as a "master of the dark political arts," "the Wizard of Oz," "the Australian Karl Rove," and "one of the most powerful and influential figures in the nation".

On the 18th November 2012 Lynton Crosby was appointed as a campaign consultant by the British Conservative Party for the 2015 General Election.

In the 1980s, Crosby advised the Liberal Party of Australia, becoming the political organisation's Deputy Federal Director in 1994 and then Federal Director in 1997, a position he held until 2002. During this time he masterminded successful General Election victories for the former Australian Prime Minister, John Howard in 1998 and 2001.

In 2002 he set up a consulting firm with Australian Pollster, Mark Textor. Crosby Textor has since run over 250 campaigns in 57 countries.

In 2005, Crosby managed the Conservative Party's unsuccessful General Election campaign in the United Kingdom securing 33 additional seats, the first net-gain from the Labour Party in 13 years. He was later hired to run the London Mayoral Campaign in 2008 increasing the Conservative first preference votes from 29% to 43% and electing Boris Johnson as Mayor of London. A success repeated in 2012 where Boris Johnson was re-elected with 44% of the first preference votes.