Who is Marsha Kinder?
Marsha Kinder is a film scholar and Professor of Critical Studies at USC. She is credited with coining the term "transmedia" in 1991, calling entertainment franchises that use such a model "transmedia supersystems...[that] position consumers as powerful players while disavowing commercial manipulation.” Kinder began her career as a scholar of eighteenth-century English Literature before moving to the study of transmedial relations among various narrative art forms. From 1965 through 1980 she taught at Occidental College in the Dept. of English and Comparative Literature, and with her colleague William Moritz introduced film studies into their curriculum. In 1980 she joined USC as a Professor of Critical Studies in the School of Cinematic Arts where she taught until 2012 and where her specialties included Spanish cinema, narrative theory, children’s media culture, database documentaries, and digital culture.
Kinder has published over one hundred essays and ten books. Titled "Antonioni in Transit," her first essay on Blow-up and its relationship to Antonioni's earlier films made in Italy, was published in the British film journal Sight & Sound in 1967.
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