Paco Underhill
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Who is Paco Underhill?
Paco Underhill is an environmental psychologist, the author of the books Why We Buy: The Science of Shopping, Call of the Mall: The Geography of Shopping and What Women Want: The Global Marketplace Turns Female Friendly, and the founder of a market research and consulting company called Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
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"Paco Underhill." Biographies.net. STANDS4 LLC, 2024. Web. 25 Apr. 2024. <https://www.biographies.net/people/en/paco_underhill>.
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