Graphic Designer, Author
Who is Paul Giambarba?
Giambarba's most recent work was introduced at the International Center of Photography in New York City on 18 December 2009, a collection of 15 film and 3 camera packages for the Paul Giambarba Edition of Polaroid cameras and film commissioned by Dr Florian Kaps, founder and director of The Impossible Project of Vienna, Austria.
He initiated Polaroid's corporate image development and product identity in 1958. His innovative black packaging and the ubiquitous Polaroid color stripes subdued the dominance of Eastman Kodak's yellow packaging at the point-of-purchase. Giambarba designed and produced hundreds of Polaroid packages and collateral material including consumer literature and How to Make Better Polaroid Instant Pictures, a trade book for Doubleday & Co. in his more than a quarter of a century for this client.
Giambarba has also been a design consultant for Tonka Toys and Tonka Corporation, as well as Polaroid and other corporate clients. His work has been the subject of articles in Graphis, Industrial Design, American Artist, Idea, Relax, Grafik, Brand eins and Communication Arts.
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"Paul Giambarba." Biographies.net. STANDS4 LLC, 2021. Web. 24 Oct. 2021. <https://www.biographies.net/people/en/paul_giambarba>.