Paul Rand
Graphic Designer, Visual Artist
1914 – 1996
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Who was Paul Rand?
Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. He was one of first American commercial artists to embrace and practice the Swiss Style of graphic design.
Rand was educated at the Pratt Institute, Parsons The New School for Design, and the Art Students League Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.
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- Born
- Aug 15, 1914
Brooklyn - Also known as
- Peretz Rosenbaum
- Nationality
- United States of America
- Profession
- Education
- Pratt Institute
- Art Students League of New York
- Parsons The New School for Design
- Lived in
- Brooklyn
- Died
- Nov 26, 1996
Norwalk
Submitted
on July 23, 2013
Citation
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"Paul Rand." Biographies.net. STANDS4 LLC, 2024. Web. 20 Apr. 2024. <https://www.biographies.net/people/en/paul_rand>.
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