Paul Rand

Graphic Designer, Visual Artist

1914 – 1996

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Who was Paul Rand?

Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs's NeXT. He was one of first American commercial artists to embrace and practice the Swiss Style of graphic design.

Rand was educated at the Pratt Institute, Parsons The New School for Design, and the Art Students League Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972.

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Born
Aug 15, 1914
Brooklyn
Also known as
  • Peretz Rosenbaum
Nationality
  • United States of America
Profession
Education
  • Pratt Institute
  • Art Students League of New York
  • Parsons The New School for Design
Lived in
  • Brooklyn
Died
Nov 26, 1996
Norwalk

Submitted
on July 23, 2013

Citation

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"Paul Rand." Biographies.net. STANDS4 LLC, 2021. Web. 18 Oct. 2021. <https://www.biographies.net/people/en/paul_rand>.

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