Peter Pek

Who is Peter Pek?

Peter Pek is a brand strategist, writer, columnist, editor, publisher, designer, creative director, public relations professional, public speaker, corporate celebrity, radio and television personality from Malaysia. He is best known as the former creative director of New Nation, a British tabloid; the editor-in-chief of Food & Beverage magazine; publisher of Malaysian Superbrands; and for his work in branding.

He was a host and judge of the corporate reality television series The Firm, where he played himself, acting as a corporate leader and mentor. The show premièred prime time nationwide on Ntv7 and Astro's Channel 7 in Malaysia in 2007. It was the only show in the country to feature three millionaire judges. He also starred in The Firm with Chan Boon Yong. The second season of the hit show premièred on 2 August 2008.

On 1 January 2008, he began hosting his own branding talk show, Brand Malaysia with Peter Pek, on Radio24. The show began podcasting episodes through the show's website in March 2008, making him one of the few Chief Executives in Asia and the first in Malaysia, to podcast.