Pure Moxie

Who is Pure Moxie?

Pure Moxie is a memoir by Leda Sanford, the first female publisher of a major national magazine. The memoir, self-published in 2010 by iUniverse, highlights Sanford's career in magazine publishing.

A review that ran in the Pacific Sun said Pure Moxie "is a book that is both a nostalgic look back at the post-Mad Men era—when General Motors and magazines were a big deal—and a nod toward the future, especially for increasingly creaky baby boomers, as Sanford became something of a visionary on promoting a new idea of aging and re-invention late in life."