Richard E. Nisbett

Who is Richard E. Nisbett?

Richard E. Nisbett is Theodore M. Newcomb Distinguished Professor of social psychology and co-director of the Culture and Cognition program at the University of Michigan at Ann Arbor. Nisbett's research interests are in social cognition, culture, social class, and aging. He received his Ph.D. from Columbia University, where his advisor was Stanley Schachter, whose other students at that time included Lee Ross and Judith Rodin.

Perhaps his most influential publication is "Telling more than we can know: Verbal reports on mental processes", one of the most often cited psychology articles published in the seventies. This article was the first comprehensive, empirically based argument that a variety of mental processes responsible for preferences, choices, and emotions are inaccessible to conscious awareness. Nisbett and Wilson contended that introspective reports can provide only an account of "what people think about how they think," but not "how they really think." Some cognitive psychologists disputed this claim, with Ericsson and Simon offering an alternative perspective.

Nisbett's book The Geography of Thought: How Asians and Westerners Think Differently...