Roger Blackwell

Who is Roger Blackwell?

Roger Blackwell, Ph.D., is an American marketing expert, well-recognized in his field, and an international public speaker - he has lectured to executive groups on six continents. He was described in the New York Times as one of America's top speakers on business and marketing, and he has served on the board of directors for multiple public and private companies, most prominently Max & Erma's Restaurant, Inc., Abercrombie & Fitch, and Worthington Foods. Blackwell was a long-time marketing professor at Ohio State University, and has also taught at Stanford University, Cape Town University in South Africa, and Guelph University in Canada. Prior to his retirement from Ohio State, Sales and Marketing Executives International named him Outstanding Marketing Professor in America. He is known for his pioneering model of the consumer decision-making process.

Blackwell has published more than twenty-five books and research reports. His most notable publications include Consumer Behavior, 10th edition, a textbook used in several languages internationally.