Ron Foxcroft

Who is Ron Foxcroft?

Ron Foxcroft is a Canadian businessman and former basketball referee. He is the Chairman, Founder & CEO of Fox 40 International, a company best known for manufacturing whistles, and CEO & Chairman of the Fluke Transportation Group, a transportation, warehousing and distribution specialist. Both companies are headquartered in Foxcroft's hometown of Hamilton, Ontario.

Foxcroft bought the Fluke Transportation Group and built it from 3 trucks to 176 trucks, 475 trailers and 1.3 million square feet of warehousing. Fluke has the well-known slogan “IF IT’S ON TIME… IT’S A FLUKE.” While working at Fluke, Foxcroft also worked as a NCAA basketball referee. Foxcroft is Canada’s only NCAA referee. He has also officiated over 1600 international games in 30 countries.

Foxcroft often became frustrated with the traditional design of referees' whistles, which features a "pea" inside that is prone to jamming, thereby preventing the whistle from producing sound.