Ronn Torossian

Who is Ronn Torossian?

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations, author, and commentator.

Torossian blogs actively in several venues including Huffington Post and the on-line magazine FrontPage Magazine and has written a book on public relations. As a public relations executive, he is known for his aggressive tactics, and has been called by Business Week "loud, crass, buzz-obsessed... The Bad Boy of Buzz."

His public relations firm, 5WPR, was ranked the 24th-largest public relations firm by net fees in the US in 2013, with revenues of about $16 million. As of 2012 his firm had recently done work on behalf of Barnes & Noble, Anheuser-Busch, Coca-Cola, Evian, and Microsoft. Products of smaller clients included Cold-Eeze, LifeStyles Condoms, Gray Line New York, and the Shake Weight.