Sig Rogich

Who is Sig Rogich?

Sigmund “Sig” Rogich is an Icelandic/American businessman and is president of The Rogich Communications Group, a business facilitator, public relations, and crisis management firm. Rogich also founded in 1973 Las Vegas based R&R Advertising, now R&R Partners, Nevada’s largest advertising and marketing firm, and has been involved with Las Vegas marketing for more than 30 years. His entertainment and business relationships have included Frank Sinatra, Donald Trump, Mike Tyson, Steve Wynn, Kirk Kerkorian, and Sheldon Adelson among others.

Rogich was a senior media consultant to Republican candidates for office, including Presidents Ronald Reagan and George H.W. Bush. He was senior campaign consultant for former Nevada governors Mike O'Callaghan, Kenny Guinn and Jim Gibbons.