Timothy Vanderhook

Who is Timothy Vanderhook?

Tim Vanderhook co-founded Specific Media in July 1999 when he

recognized a need in the industry for an ad network that offered

premium-site publishers and delivered efficient ROI results for

advertisers.

Tim was largely responsible for creating the pop-under ad unit in 2001,

when the dot com fallout began. Web publishers needed a new source of

revenue to continue operating their companies and advertisers lost

sight of the value traditional banners offered. The popular unit

provided a large canvas for advertisers to deliver their messages and a

new source of revenue for web publishers.

As the Internet ad industry continued to evolve and the pop under ad

unit started to fade in popularity, Tim shifted the company's focus

toward creating advanced user targeting technologies to support all

standard IAB ad units.

Since 2002, he has developed one of the most advanced ad serving

platforms in the industry, which gives advertisers the unique ability

to serve ads to users based on demographic, behavioral, contextual and

geographic data across the web's most popular brand publishers. Today,

Specific Media's Premium Network boasts the biggest roster of brand

publishers on the web with brand names such as Yahoo, Marketwatch,

ABCNews, FOX Sports, MLB.com and virtually every other major media

company.

Tim is responsible for the strategic direction of Specific Media and communicating the corporate mission to external audiences.