Red Auerbach

Who was Red Auerbach?

Arnold Jacob "Red" Auerbach was an American basketball coach of the Washington Capitols, the Tri-Cities Blackhawks and the Boston Celtics. After he retired from coaching, he served as president and front office executive of the Celtics until his death. As a coach, he won 938 games and nine National Basketball Association championships in ten years. As general manager and team president of the Celtics, he won an additional seven NBA titles, for a grand total of 16 in a span of 29 years, making him one of the most successful team officials in the history of North American professional sports.

Auerbach is remembered as a pioneer of modern basketball, redefining basketball as a game dominated by team play and defense and for introducing the fast break as a potent offensive weapon. He groomed many players who went on to be inducted into the Basketball Hall of Fame. Additionally, Auerbach was vital in breaking down color barriers in the NBA. He made history by drafting the first African-American NBA player, Chuck Cooper in 1950, and introduced the first African-American starting five in 1964. Famous for his polarizing nature, he was well known for smoking a cigar when he thought a victory was assured, a habit that became, for many, "the ultimate symbol of victory" during his Boston tenure.