Wroe Alderson
Organization founder
1928 – 1965
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Who was Wroe Alderson?
Wroe Alderson is widely recognized as the most important marketing theorist of the twentieth century and the "father of modern marketing".
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- Born
- 1928
- Employment
- Wharton School of the University of Pennsylvania
- Died
- 1965
Submitted
on July 23, 2013
Citation
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"Wroe Alderson." Biographies.net. STANDS4 LLC, 2024. Web. 26 Apr. 2024. <https://www.biographies.net/people/en/wroe_alderson>.
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