Antoine Brutus Menier

Who was Antoine Brutus Menier?

Jean-Antoine Brutus Menier was a French entrepreneur and founder of the Menier family of chocolatiers. Born in Germain-de-Bourgeuil, Indre-et-Loire, he was the third child in a family of merchants. In 1811 Antoine Brutus Menier was enrolled in the La Flèche Military Academy where he studied the composition of pharmaceuticals. The following year the 17 year old served with the medical staff of La Grande Armée in Napoleon's invasion of Russia. In 1813 he was employed at Val-de-Grâce military hospital in Paris.

In 1816, Antoine Brutus Menier married Marie-Edmée Virginie Pichon. With her sizeable dowry he was able to go into business and he established the Menier Hardware Company in the Marais district of Paris. Although not certified as a pharmacist, Menier began preparing and selling a variety of powders for medicinal purposes. This aspect of the business grew rapidly and in 1825 he began an expansion through the acquisition of a second production facility on land on the banks of the Marne River at Noisiel, then a small village of less than 200 inhabitants at the outskirts of Paris.

Chocolate was used as a medicinal product and was only one part of the overall business. Success led to a modernization of the Noisel facility in 1830 that made it the first factory in France to have a mechanized mass production process for chocolate. By 1832 Menier's company offered a wide range of medicinal powders and began publishing a catalog detailing its product line. Following the development of solid chocolate, Menier introduced a block of chocolate wrapped in decorative yellow paper.