Editorial »

the_v
  Junior Editor

PR: How to use corporate social responsibility Corporate social responsibility (CSR) is a term that refers to initiatives taken by organisations which are beneficial for society. These businesses fall under three types, often called the triple bottomline: economic, social, and environment. Corporate social responsibility has been impacted by the growth of PR and social media. Social media is exposing unethical business practices. In just a few hours, this can cause serious damage to their reputation. Social media can be used to highlight ethical business practices or companies that are committed to CSR. This can result in increased sales and a wider audience, as well as positive publicity. PR Agencies in Delhi offer to make your brand the center of attention. Get your brand noticed and make sure that you always stand out from the competition by hiring a professional  The essential distinction It is important to differentiate between CSR, which can be a strategic business concept, and charity sponsorships or philanthropy. CSR-based businesses have happier and more satisfied employees. Because employees feel that they are working for a socially conscious employer gives them a sense of purpose. Businesses that practice corporate social responsibility tend invest more in employees. To create a work environment where employees feel valued, they also tend to work harder. Promoting CSR among SME's requires methods that are tailored to their needs and capabilities. These approaches are not detrimental to their economic viability. Guidelines for the development of a Corporate Social Responsibility Strategy When developing a CSR strategy, there are several guidelines you should follow. These guidelines are listed below. Get to Know Yourself It is essential that your corporate social responsibility strategy be authentic. It must also be true to your company. It is important to ensure that the strategy is in line with your