Futbolita

Who is Futbolita?

Ash Hashim better known as Fútbolita™ is a sports journalist, FIFA Players' Agent, personality and international blogger known as the 'Female Voice of Football'. Her website and brand, Futbolita is known for featuring exclusive interviews with world-renowned sports personalities in the European football world, including David Villa, Xavi, Fernando Torres, Cristiano Ronaldo, Romário, and José Mourinho.

Based in Asia, Ash is also known for her extensive coverage of the Brazilian national team and football cultures of Spain, Italy, Europe, and Latin America. As a sports pundit in Singapore and Malaysia, she explores and examines football culture and information in a uniquely feminine voice. She also pens the 'Futbolita' column for Yahoo! and speaks about the beautiful game across various platforms.

In August 2013, she hosted FC Barcelona's press conference in Malaysia and interviewed Lionel Messi and Fabregas.

In November 2013, Ash received her official Players' Agent License from FIFA and FAS, enabling her to represent and work with international players. She was also the first female agent within the region to do so.

Fútbolita has been listed in The Guardian's Top 100 Football Blogs To Follow in 2011 and Yahoo! Southeast Asia. Futbolita has also received mentions in The Telegraph UK, BBC Radio and The New Paper.