Venkataraman Srinivasan

Academic

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“Seenu” Srinivasan’s expertise is in the area of market research. In particular, he is most well known for his research in “conjoint analysis.” This survey-based research approach is useful for product (or service) planning and pricing by predicting which among several multi-attribute products or services customers are likely to choose. Every year more than 10,000 commercial applications of conjoint analysis methods occur. His other research interests are measurement of brand equity and market structure analysis (the nature and magnitude of substitutability among brands in a product market).

Education

Master of Science, Carnegie Mellon University
Industrial Administration
( - 1970)
Doctorate, Carnegie Mellon University
Industrial Administration
( - 1971)
Bachelor of Technology, Indian Institute of Technology Madras
Mechanical Engineering
( - 1966)

Employment

Carnegie Mellon University
(1970 - 1970)
Faculty Director, Stanford Graduate School of Business
(2002 - 2009)
Assistant Professor, University of Rochester
(1971 - )
Titles in academia, Stanford Graduate School of Business
(1982 - 1985)
Production Planning Engineer, Larsen & Toubro
(1966 - 1968)
Associate Professor, University of Rochester
( - 1974)
Stanford University
(1974 - )
Director, Doctoral Program, Graduate School of Business, Stanford Graduate School of Business
(1982 - 1985)
Assistant, Associate Professor, University of Rochester
(1971 - 1974)

Submitted
on July 23, 2013

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"Venkataraman Srinivasan." Biographies.net. STANDS4 LLC, 2024. Web. 7 May 2024. <https://www.biographies.net/biography/venkataraman-srinivasan/m/0c1pwxs>.