Brad Peters

Who is Brad Peters?

Brad Peters is Chairman and CEO of Success Metrics,

Inc., a company with the mission of utilizing actionable analytics to

drive revenue growth in sales organizations. Prior to Success Metrics,

Brad was Senior Director for Analytics at Siebel Systems, where he

managed Siebel's analytics platform and applications product suites.

During his tenure, the Siebel Analytics product line grew from almost

no revenue to over $100MM in annual license revenue, and the largest

global provider of customer-centered analytics products. Prior to that,

Brad led early development of Siebel's internet platform that helped

transform it from a traditional client-server solution to a leading

eBusiness platform. He also started Siebel's first hosted application

business and the industry's first online sales force automation

application. Brad began his career as an investment banker for Morgan

Stanley in the New York MA practice. Brad received an MBA from

Harvard Business School where he was a Baker Scholar. He also received

a BS and an MS in electrical engineering and computer science from UC

Berkeley where he was a National Science Foundation Fellow and a

California Microelectronics Fellow.