Brian Ulrich

Who is Brian Ulrich?

Brian Ulrich is an American photographer known for his photographic exploration of consumer culture.

Born in Northport, New York, Ulrich lives in Richmond, Virginia. In 2001 in response to a national call for citizens to bolster the American economy through shopping, Ulrich began a project to document consumer culture. This project, Copia, is a series of large scale photographs of shoppers, retail spaces, and displays of goods. Initially focused on big-box retail establishments and shoppers, the series expanded to include thrift stores, back rooms of retail businesses, art fairs and most recently empty retail stores and dead malls. Ulrich's work is held in the collections of the Museum of Contemporary Art San Diego; Museum of Fine Arts, Houston; Art Institute of Chicago; and Museum of Contemporary Photography, Chicago. Photo District News named Ulrich as one of 30 Emerging Photographers of 2007. In 2009 he was awarded the prestigious Guggenheim Fellowship in photography.