Dave Nichol

Who was Dave Nichol?

David Alexander "Dave" Nichol was an award-winning Canadian Product Marketing expert. He was born in Chatham, Ontario. He introduced several store branded lines of products in the 1970s that propelled Loblaws from a struggling chain to an industry leader. For a time, as spokesman for Loblaws, he became a recognizable Canadian business personality, largely due to his being featured in thirty second commercials, and thirty-minute infomercials during the mid-1990s. Nichol also served as President of Loblaws Supermarkets.

Nichol died in Toronto on September 22, 2013 at the age of 73.