Fred Grossinger

Who was Fred Grossinger?

Fred Grossinger, best known by his Hollywood name, Fred Holliday, was a stage, film and television actor renowned for his all-American face who starred in over 1,000 TV commercials from the late 1950s through the 1980s.

Holliday made guest appearances on more than 150 television shows. He was one of the Mighty Carson Art Players on NBC's The Tonight Show Starring Johnny Carson for 12 years, performed in the daytime dramas as Ron Wyche in Days of our Lives, as the manager at the Capwell Hotel in Santa Barbara, in nighttime dramas such as John Atherton in Dallas and was host of a short-lived daytime show, The Girl in My Life, on ABC in the early 1970s. His movie appearances included Airport, A Patch of Blue, Edge of the Axe and A Guide for the Married Man. He played in more than 50 Broadway and regional theater productions.

Professionally, Holliday served on the local board of directors of the Los Angeles chapter of AFTRA for 10 years, as well as serving on the national board of AFTRA. He was also active in the Screen Actors Guild.

Holliday was married to Judy Kapler. He had one daughter, Debra Jeanne Rouse, from his first marriage to Nancy King. He died of a heart attack when he was 59.