Fujio Cho

Who is Fujio Cho?

Fujio Cho, KBE is honorary chairman of Toyota Motor Corporation. In the Japanese system, that puts him in charge of the country's and world's largest automaker. Chō is only the second "outsider" to head Toyota Motor Co. since the members of the founding Toyoda family stepped aside in 1995.

He earned a bachelor's degree in Law from the University of Tokyo in March 1960. Chō joined the Toyota Motor Corporation in April 1960. Chō's previous titles include: Managing Director, Senior Managing Director, Vice President, President and Vice Chairman of the Board. He previously worked as President in a subsidiary. Chō has been serving as Chairman of the Board and Representative Director of Toyota Motor Corporation from June 2006 to June 2013.

Chō has been a strong advocate of environmentally friendly automotive technology, such as the hybrid-electric Prius.