Howard Moskowitz

Who is Howard Moskowitz?

Howard Moskowitz is an American market researcher and psychophysicist. He is best known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry.

Howard Moskowitz is the CEO of i-Novation Inc as well as President of Moskowitz Jacobs Inc., a firm he founded in 1981.

Dr. Moskowitz graduated from Harvard University in 1969 with a Ph.D. in experimental psychology. Prior to that he graduated Queens College, Phi Beta Kappa, with degrees in mathematics and psychology. He has written/edited sixteen books, has published well over 300 articles and serves on the editorial board of major journals.

His latest book with co-author Alex Gofman, Selling Blue Elephants demonstrates and popularizes how IdeaMap creates new products and messages... from areas as diverse as credit cards, jewelry offers, presidential messaging during election years, stock market communications, and trans-national innovation.

Moskowitz has won the Scientific Director`s Gold Medal for outstanding research at the U.S.