Ingrid Van Den Hoogen

Who is Ingrid Van Den Hoogen?

Ingrid Van Den Hoogen drives Sun's brand, global communications and

integrated marketing efforts. She has led Sun through a unique brand

transformation in the past year that positions Sun as a leader in the

Participation Age for the next decade.Prior to leading Sun's

corporate branding efforts, she led software strategic marketing where

she incubated Project Orion (the Java Enterprise System) and led the

effort to energize the Java brand which resulted in a new consumer

touchpoint for Sun, java.com, and a new Java developer community site,

java.net. Ingrid first joined Sun in 1987 to develop demos for the

visitor center, and moved on to product marketing for graphics, and

eventually marketed Sun's first enterprise servers. Over the years,

Ingrid has developed and executed key marketing initiatives, including

introducing Jini technology to the market. And she was a core part of

the team in Sun's CTO organization that created JXTA, a peer-to-peer

open source project.She has also held software development

positions at Megatek, United Technologies, and GTE Government Systems.

She holds a BA in Mathematics and Computer Science from San Jose State

University.